Exemplary client service is imperative when marketing luxury real estate if you are intent on gaining or sustaining market leadership. If you are interested in challenging the incumbent market leader you might want to ask some of their clients this question: Are You Being Served?
There are all levels of client service. Great service often begins right on your website where you have the opportunity to make “self-service” an enriching experience for potential clients before they are actually ready to make their first live contact with you. But,